Nivea's sunburn dolls designed to scare children into using sunscreen. Persuading your children to apply sunscreen when they go to the beach could be a little easier thanks to a new doll. Created by sunscreen firm Nivea, it turns a painful shade of pink when left unprotected - just like a child's skin. Xmafax Sunburn Heavy Metal Feiyr. Subscribe Subscribed Unsubscribe 33,188 33K. Beer, sunburn, metal and the Sinner solo - Duration: 2:38. The firm tested the gadget on a Rio de Janeiro beach in a bid to raise awareness among children. Scroll down for video. The doll turns a painful shade or red (right) if left in the sun without protection.'Everybody knows that kids hate applying sun block,' the firm behind the stunt, ad agency FCB Brazil said.'That's why we created Nivea doll, a toy that sunburns when exposed to UV rays. Kids learn the importance of skin care as they apply sun block on the doll to protect it.'The Nivea Doll is made from UV- sensitive material and will get sunburned if it isn't covered in sunscreen.'Protecting and caring is something we learn from an early age,' said FCB Brasil creative VP Joanna Monteiro.'This emotional bond is what this Nivea action offers.'Through the magic of technology, children can see the sun's effect on the skin of the doll.' Marketing director for Nivea Brazil Tatiana Ponce said: 'Our goal is to offer benefits that go beyond skincare. The latest Tweets from Sinners Guide Zine (@sinnersguide). Online magazine featuring art, politics and music plus much more. Galveston Island, where I got my first 2nd-degree sunburn. Sunkissed Sweeties (1932) Release Info. Sunburned Sinners: See also. ![]() ![]()
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